Savor Card Social
With the new Capital One Savor card you earn 4% cash back on dining and entertainment–two of my favorite things outside of corgi butts.
To launch this deal, we brought the dynamic duo of dining and entertainment to life with the help of another: Neil Patrick Harris and David Burtka. Because if a chef and a multi-Tony winner can’t tell you about dining and entertainment, who can?
We also created original content for Instagram, Facebook, GIPHY, and Pinterest that turned into the most successful social campaign Capital One has ever seen–exceeding all benchmarks.
Capital One was one of the first brands to create a max-width pin on Pinterest.
We made Capital One the first financial service to create sticker packs on GIPHY.
We hacked Instagram stories to create a mini game.
Capital One then partnered with Postmates to bring this incredible deal right to people’s door. So, naturally, we created a mini campaign to launch the partnership that hinged on doors–pun fully intended.
AND I finally got a corgi in a commercial. Huge win for this gal.