March Madness

For the tenth year in a row, Capital One brought Charles Barkley, Samuel L. Jackson and Spike Lee together for March Madness.

For the first year ever, Charles Barkley wore shorts.

GCD: Travis Parr
AD: Caitlin Fitzgibbons

My partner and I we were also the creative leads on all the digital, social, and OOH for the entire March Madness campaign, creating the first ever social campaign directed by Spike Lee.  

Upset Series

We made targeted ads based on our TV spots that ran on social every time there was an upset in the tournament.

Final Fourgasbord

Larry Bird